Pandora Pandora Holiday 2025 Campaign by Craig McDean 2025

About

Pandora’s 2025 holiday campaign highlights the brand's latest jewellery collection through a series of portraits captured by photographer Craig McDean. With creative direction by Fabien Baron, the campaign leans into a classic editorial aesthetic, utilising monochrome tones and low-key chiaroscuro lighting to draw focus to the layered metallic bracelets and rings worn by models Jean Campbell, Suvi Riggs, and Veronica Webb. The production integrates a refined commercial sensibility, featuring hair styling by Esther Langham and makeup by Jamal Scott. Fashion styling for the project was provided by Rae Boxer, with additional detail from manicurist Megumi Yamamoto and casting by Ashley Brokaw. The imagery incorporates a pink cylindrical gift box as a recurring prop throughout the series.