Outernet: Brand Identity

Brand

Outernet

Date

Feb 2023

Description

Outernet showcases an expansive brand identity project centered on large-scale digital architecture and immersive display environments. The work, created by DBLG, leverages custom typography and kinetic motion graphics to transform architectural interiors into high-contrast digital canvases. Featuring a comprehensive suite of font weights, the system establishes a distinct visual hierarchy that spans across massive, curved LED screen installations. Built on a foundation of minimalist graphic design, the project integrates abstract 3D elements and editorial portraiture with a bold, monochromatic aesthetic. The installation at The Now Building serves as a focal point for the brand, utilizing spatial branding techniques to create a continuous, fluid experience for viewers within the environment.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Apps & Digital Platforms

Color

Pure White

Jet Black

Context

Advertising Campaign