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Outernet

Brand Identity
Date

Feb 2023

Description

Outernet showcases an expansive brand identity project that transforms architectural interiors into immersive digital environments. The execution relies on a robust typography system developed by DBLG, which serves as the core visual language across both static and kinetic applications. The project leverages large-scale digital displays and high-contrast motion graphics to activate public spaces. By utilizing a minimalist graphic design approach, the brand identity anchors its presence through repeating, oversized letterforms and dynamic 3D render/CGI elements that wrap around cylindrical structures. Techniques such as kinetic typography and spatial branding define the project's visual output. These assets maintain a consistent aesthetic across digital media and signage, emphasizing a clean and futuristic graphic language within the technology sector.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Apps & Digital Platforms

Color
Pure White
Jet Black
Context

Advertising Campaign

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