Oscar Mayer

Wienie 500 Official Trailer

Brand

Date

Jan 2026

Description

The Wienie 500 official trailer presents an energetic look at the race-day spectacle featuring custom vehicle designs navigating a crowded stadium course. This project for Oscar Mayer captures the high-stakes atmosphere of the event through dynamic action sequences and a series of wide, sweeping perspectives. Produced by The Kitchen North America and Johannes Leonardo, the trailer utilizes fast-paced editing to maintain momentum throughout the circuit. The visual approach relies on drone footage to frame the scale of the venue and spectators, leaning into a saturated color palette that emphasizes the outdoor daylight setting.

Style

Horizontal, Action, Cinematic, Saturated, Warm

Techniques

Drone footage

Industries

Luxury Automotive

Background

Sports Venue

Context

Brand Film / Corporate Video