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Orijen: Extreme Unboxing

Brand
Orijen
Date

Apr 2026

Description

Orijen channels the rugged origins of canine nutrition in 'Extreme Unboxing,' a brand film that juxtaposes wild wolf imagery with the product experience. Set against a high-altitude, snow-covered landscape, the production highlights the brand's connection to nature through sweeping drone footage and deliberate cinematic framing. The commercial, developed by TDA_Boulder with sound design by Walker Music, utilizes a grainy texture and natural lighting to emphasize the cold, wilderness setting. The project shifts between wide vistas of evergreen forests and intimate unboxing moments, grounding the premium pet food offering in the untamed environment.

Style

Horizontal, Cinematic, Grainy

Techniques

Drone footage

Industries
CPG / Packaged Food
Color
Chocolate
Jet Black
Background

Mountain

Context

Advertising Campaign, TVC / TV Commercial

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