Orijen
Extreme Unboxing
Brand
ProjectExtreme Unboxing
Date
Apr 2026
Description
Orijen channels the rugged origins of its product in this commercial campaign, titled Extreme Unboxing. The spot leans into a cinematic aesthetic, contrasting high-altitude winter wilderness vistas with close-up product reveals set against snow-covered, alpine terrain. Executing with live-action techniques and drone footage, the project emphasizes the intersection of wild nature and pet nutrition. The creative team at TDA_Boulder drives the narrative, supported by an atmospheric soundscape from Walker Music.
Style
Horizontal, Cinematic, Grainy
Techniques
Drone footage
Industries
CPG / Packaged Food
Color
Chocolate
Jet Black
Background
Mountain
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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