Order: Edition #02 'Candy Crush'
Brand
Date
Apr 2024
Description
Order presents Edition #02, titled 'Candy Crush', a high street fashion editorial directed by Zoe Davidson. The imagery centers on a group of models wearing matching white athletic jerseys with prominent black numbering, arranged in an intertwined composition on dark green artificial turf. The project leans into a moody aesthetic, utilizing dramatic directional lighting to create a chiaroscuro effect across the subjects. The editorial framing features distinct purple typography and minimal text elements, establishing a deliberate visual contrast.
Style
Editorial, Vertical, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Pure White
Jet Black
Background
Sports Venue
Context
Advertising Campaign, Editorial
Associated creatives
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