Optus
It Takes a Lot to Make a Movie -- Abe 30"
Apr 2026
Optus presents a commercial spot, 'It Takes a Lot to Make a Movie -- Abe 30",' which frames a domestic scenario featuring a character dressed as Abraham Lincoln at a family dining table. The production leans into a cinematic aesthetic, utilizing low-key chiaroscuro lighting to define the mood of the interior setting. The project was developed by agency Droga5 ANZ, part of Accenture Song, with production services provided by Revolver. Technical contributions include post-production and VFX by The Editors, alongside music and sound composition by Sonar Music. This live-action piece highlights the interaction between the historical character and the family members in a dinner setting.
Horizontal, Cinematic, Moody
Low-key / chiaroscuro
Living Room
TVC / TV Commercial
