OMO
Dust it Off!
Brand
ProjectDust it Off!
Date
Jan 2025
Description
OMO presents 'Dust it Off!', a commercial campaign focused on laundry care within the CPG sector. The spot follows a narrative centered on the restoration of a soccer jersey, tracking the transition from storage to active play on a muddy grass pitch. Produced by Good Oil and Reload with creative from 303 MullenLowe, the commercial utilizes a live-action technique to contrast outdoor play with the efficacy of OMO Ultimate laundry capsules. The aesthetic is defined by a golden hour palette, framing the final scenes back on the field.
Style
Horizontal, Commercial, Golden Hour
Industries
CPG / Packaged Food
Color
Pure White
Navy
Jet Black
Background
Garage
Context
TVC / TV Commercial
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