Omnicom Worldwide: Omnicom Express
Brand
Date
Jan 2025
Description
Omnicom Worldwide leans into a nostalgic aesthetic for the Omnicom Express campaign, a commercial project highlighting the brand's travel services. The spot features a vintage steam train navigating a snow-dusted cityscape and a suspension bridge, captured through intricate 3D rendering and CGI techniques. Produced by Be Grizzlee, the film utilises dynamic camera movement to track the locomotive’s transit. The visual language emphasises a cinematic quality, with warm lighting illuminating the winter landscape to ground the digital environment.
Style
Horizontal, Cinematic, Minimalist, Nostalgic
Techniques
Animation, 3D render / CGI
Industries
Color
Charcoal
Gold
Background
Bridge
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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