Olympics 2024
Olympics 2024 Open view, heart, mind always wins
Brand
Date
Dec 2024
Description
The Olympics 2024 campaign, 'Open view, heart, mind always wins', documents the rigorous preparation of elite competitors. Featuring a series of vignettes, the film tracks athletes from the wrestling mat to the stadium track, documenting the intensity of training through a cinematic lens. Produced by Bleck with production service by Camino + PSP, the project utilizes live-action technique and slow motion to focus on the technical details of athletic gear and movement. The work spans indoor and outdoor sports facilities, capturing the dedication inherent in preparation for the global games.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Outdoor & Adventure Sports
Event
Olympics
Background
Sports Venue
Context
Advertising Campaign
Associated creatives
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