Ocean State Job Lot

Apr 2026

Ocean State Job Lot's Checkout campaign captures the relatable experience of navigating a retail environment filled with impulse finds. The commercial spot follows a customer balancing a wide selection of merchandise, leaning into a humorous narrative centered on the unpredictability of a routine store visit. Produced with a clean, polished live-action technique, the project utilizes bright, high-key lighting to frame the store’s extensive aisles. Quirk Creative led the production of this campaign, which translates the scale of the big box retailer into a succinct, character-driven story.

Horizontal, Commercial, Clean, Polished

Big Box Retail

Retail Store

Advertising Campaign