OAD: Brand Identity

Apr 2024

The brand identity for OAD, developed by Asketic, centers on architectural precision and a minimalist visual language. The project applies a monochromatic palette to print collateral and spatial design, utilizing heavy textured paper stocks and tactile embossing effects to ground the brand's graphic output. Technical geometry and structural grid systems define the visual execution, with vector construction lines and anchor points framing the typographic logo. This methodical approach extends into professional stationery and physical mailing materials, maintaining consistent typographic alignment across both print and digital motion graphics. The design system incorporates interior architectural elements, establishing a cohesive aesthetic that merges graphic design with spatial form.

Horizontal, Commercial, Clean, Minimalist

Typography

Advertising Campaign