OAD

Apr 2024

This brand identity project for OAD, executed by the graphic design studio Asketic, centers on a minimalist aesthetic that bridges architectural precision and professional corporate design. The identity leverages clean typography and a restrained monochromatic palette, incorporating tactile elements such as heavy paper stock, embossing, and debossing to define the brand's visual language. Across both print and digital applications, the design leans into structural grid systems and geometric construction lines. The identity is presented through a mix of graphic design, motion graphics, and environmental photography, demonstrating how the logo and typographic system integrate with contemporary architectural interiors and physical collateral.

Horizontal, Commercial, Clean, Minimalist

Typography

Advertising Campaign