Numero Netherlands

Sep 2025

Wore My Grief like Leather is a multifaceted fashion editorial series for Numero Netherlands, captured by photographer Gustavo Chams. The project explores avant-garde aesthetics through a lens of raw, moody visual storytelling, blending street culture with high-fashion art direction. Across various settings—from urban parking lots to rustic, marshy landscapes—the work utilizes a variety of film techniques, including analogue film and high-contrast chiaroscuro lighting, to create a cinematic and atmospheric tone. Key to the project is a focus on intricate styling, featuring elements like theatrical makeup, masked portraiture, and textured embroidery. By integrating graphic elements with a tactile approach to fashion, the imagery maintains a gritty, deliberate aesthetic that leans into subcultural motifs and cinematic framing. The series balances clean studio portraiture with location-based narrative photography, emphasizing the interplay between the subject and their environment.

Editorial, Vertical

Editorial