Numero Netherlands

Apr 2026

Negative Presence for Numero Netherlands emerges as a masterclass in high-fashion editorial storytelling, where the intersection of luxury fashion and fine art photography creates a visceral experience. Under the creative vision of art director and photographer Vadym Yatsun, the project navigates the delicate balance between structural minimalism and avant-garde opulence. The series leans into a cinematic visual language, utilizing a rigorous studio strobe technique to carve out dramatic silhouettes against saturated, painterly backgrounds of vivid orange and deep, atmospheric blue. Fashion editor and stylist Ben James Adams plays a pivotal role in the narrative, curating a selection of intricate gowns—distinguished by bold feathering and delicate lace—that act as architectural canvases for the models. The project expertly utilizes fine art principles, integrating abstract wire sculptures and celestial-inspired geometry to challenge traditional portrait conventions. Whether capturing a high-contrast close-up of diamond-encrusted jewelry or a moody, low-key chiaroscuro portrait, the execution remains rooted in intentionality. Through the lens of casting director Dean Goodman, the imagery gains a profound human anchor, ensuring that despite the focus on conceptual shapes and vibrant color blocking, the inherent humanity of the subjects remains the defining feature. Ultimately, Negative Presence stands as a sophisticated exploration of texture and negative space, proving that the most impactful fashion imagery exists where technical precision meets a fearless, experimental spirit.

Editorial, Portrait

Studio strobe

Luxury Fashion Houses, Fashion