Numero Netherlands

Jun 2025

Nailed is a conceptual fashion editorial commissioned by Numero Netherlands. The project, captured by photographer and creative director Roman Varlamov, moves through a variety of settings—from minimalist studio environments to raw urban landscapes—to explore tactile textures and industrial forms. The series features model Kyle Vieira in a range of avant-garde and utilitarian silhouettes. The aesthetic is anchored in high-contrast monochrome, often utilizing grainy textures and soft natural light to elevate the subject's presence. Styling by Max Weinstein and hair by Stefano Greco provide a consistent visual language, occasionally incorporating surreal details to punctuate the imagery. Throughout the editorial, the compositions balance clean, deliberate lines with gritty, weathered backdrops, emphasizing a modern menswear narrative.

Editorial, Vertical, Monochrome

Editorial