Portrait of a female model with tousled hair and feathered collar wearing a striped top against a grey studio backdrop.

Model wearing a brown leather jacket and patterned skirt standing against a plain off-white wall for Numero Istanbul Persona.

Model Leanne De Haan in a sequined dress and statement earrings smiling against a plain studio background for Numero Istanbul Persona

Model wearing a draped green satin strapless dress and heels against a dark grey seamless studio backdrop for Numero Istanbul.

Model wearing cream coat and black heeled mules seated sideways on a dark chair against a neutral wall

Close-up portrait of a model with blonde hair and bright pink lipstick wearing a heavily textured yellow sequin jacket against a plain background.

Model with dark hair wearing a flowing black cape and shiny black skirt against a vibrant green backdrop

Model in black blazer and dark lipstick with arms crossed against a white wall

Model seated on a chair wearing a black coat and red heels against a white wall.

Model with voluminous curly hair wearing a sequined dress and long earrings against a neutral grey studio backdrop.

Model with voluminous hair wearing a pink patterned dress crouched against a grey seamless studio background.

Model with dark layered hair and pale dramatic makeup wearing a tan jacket against a plain background

Model wearing a yellow patterned top and black trousers against a neutral wall for Numéro Istanbul

Model with textured curly hair and feathered collar wearing a striped jacket against a neutral backdrop.

Numéro Istanbul Persona 2026

About

Persona, the latest fashion campaign for Numéro Istanbul, serves as a masterclass in editorial minimalism and the power of high-fashion portraiture. By stripping away the noise of elaborate location sets, the project leans into the purity of the studio environment, utilizing precise studio strobe and natural light setups to highlight the structural integrity of the garments. Under the expert lens of photographer Royal Gilbert, the campaign captures a series of dynamic poses that emphasize both the intricate texture of embroidered silks and the sharp, architectural lines of leather tailoring. Fashion director Ayça Elkap and stylist Serena Pompei curate an aesthetic that oscillates between high-contrast monochrome portraits and vivid color-blocked imagery, with model Leanne De Haan anchoring the series through a range of transformative, performance-driven expressions. The technical execution—spanning from low-key chiaroscuro lighting to crisp, even studio illumination—allows the interplay of silhouette and fabric to take center stage. With hair styling by Eduardo Bravo providing a voluminous, textured counterpoint to the clean, graphic compositions, Persona reads as an exploration of individual identity within the framework of luxury fashion houses. The campaign successfully synthesizes elements of traditional portraiture with a modern, avant-garde editorial sensibility, resulting in a cohesive collection of imagery that feels both timeless and aggressively current, celebrating the intersection of form, color, and high-fashion craftsmanship.