NSS: YOESRY

Jul 2025

The YOESRY project for NSS is a comprehensive fashion editorial series centered on a minimalist, contemporary menswear aesthetic. Across a variety of studio and exterior settings, the imagery explores texture and silhouette, pairing structured tailoring with fluid, draped layers and graphic patterns. Photographed by Joan Braun, the series relies on soft, diffused lighting and a muted, tonal palette to emphasize the tactile quality of the fabrics. Fashion editor and stylist Simone Rutigliano curates the wardrobe, which moves between deconstructed knitwear, tailored suiting, and unexpected accessory accents. The production is supported by hair styling from Mijo Majhen and minimal makeup by Camilla Romagnoli, with casting directed by Sebastien Hernandez Bertrand. The visual language favors clean, vertical compositions and a deliberate use of grain and natural light to establish a grounded, editorial tone.