Novartis
Relax your tight end.
Jan 2026
Novartis addresses public health awareness with the campaign 'Relax your tight end,' a commercial project that shifts focus from the high-pressure environment of professional football to moments of deliberate repose. By placing athletes in serene, natural settings—ranging from poolside rafts to woodland hammocks—the narrative leans into themes of restoration and calm. Produced by PRETTYBIRD US, the execution relies on warm lighting and cinematic color grading to construct an atmosphere of quiet reflection. The production involved a cross-agency collaboration featuring Fallon, Digitas Health, Discovery, Publicis N2, and Bespoke Sports & Entertainment, with post-production and VFX provided by Parliament and Rare Medium TV, and sound design handled by Harbor.
Horizontal, Commercial, Warm
Public Awareness
Outdoor Pool
TVC / TV Commercial
