Novartis: Relax your tight end.

Jan 2026

Novartis addresses health awareness through this commercial campaign titled Relax Your Tight End. The project features professional football players transitioning from the high-pressure environment of the gridiron to moments of deliberate repose, including scenes of floating on rafts and resting in tranquil, wooded settings. The execution relies on warm lighting and deliberate color grading to establish a calm, meditative atmosphere. The production was developed by a collaborative agency team including Fallon, Digitas Health, Discovery, Publicis N2, and Bespoke Sports & Entertainment, with production led by PRETTYBIRD US. Post-production and VFX were managed by WORK USA, Parliament, and Rare Medium TV, with audio soundscapes provided by Harbor. The project utilizes live-action technique to translate a message of wellness and relaxation for the public.

Horizontal, Commercial, Warm

Outdoor Pool

TVC / TV Commercial