Notion Brand Identity 2026

About

Notion’s brand identity rollout, developed in collaboration with BUCK and Roman Muradov, establishes a visual language centered on minimalist motion design and expressive character illustration. The project integrates a suite of playful, vector-style icons and animated UI elements that function across digital platforms, from mobile interfaces to desktop software. The execution relies on bold primary colours and clean, geometric linework to define the user experience. By pairing minimalist line-art facial expressions with fluid motion graphics, the identity maintains a consistent aesthetic while highlighting the functional utility of Notion’s AI features. Technical output includes a mix of 3D render and 2D motion work, focusing on clarity and interactive character design to represent various software states.