Notion

Jan 2026

The brand identity for Notion centers on a playful, minimalist visual system that balances functional UI elements with expressive, character-driven motion graphics. Developed in collaboration with BUCK, the project leans into a clean, modern aesthetic defined by vector-style illustrations and fluid animation. The visual language utilizes a palette of primary colours and simple geometric shapes to maintain clarity across diverse digital interfaces. Central to the identity are animated, minimalist line-art character faces that serve as interactive avatars for the platform’s AI assistant. These figures, produced alongside contributions from Roman Muradov, are structured within circular badges to maintain a consistent graphic rhythm. Through a combination of 3D render/CGI and traditional motion design, the identity ensures that complex task-oriented interfaces remain approachable and visually distinct for the end user.

Horizontal, Commercial, Clean, Minimalist

Motion Graphics

Apps & Digital Platforms

Brand Film / Corporate Video