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The North Face: The North Face "Have You Ever"

Date

Jul 2021

Description

The North Face 'Have You Ever' is a commercial production that captures the essence of outdoor adventure. Through a series of dynamic sequences, the piece follows athletes engaged in climbing, running, and wilderness exploration across dramatic desert and mountain terrains. Produced by Stept Studios, the campaign leans into a live-action technique, utilizing split-screen framing to juxtapose different athletic disciplines. The aesthetic is defined by earthy tones and high-energy motion, emphasizing the utility of performance apparel in demanding natural environments.

Style

Horizontal, Commercial, Action, Earthy

Techniques

Slow motion

Background

Mountain

Context

Advertising Campaign, Brand Film / Corporate Video

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