Nonfiction

Feb 2020

The brand identity for Nonfiction establishes a visual language that balances clinical minimalism with a warm, tactile lifestyle appeal. By seamlessly blending product-focused still life with emotive, narrative-driven content, the project defines the brand through a sophisticated lens that prioritizes both order and human connection. With graphic design expertise provided by With Projects, the identity utilizes extensive negative space, sharp typography, and a cohesive palette of earth tones to ground its premium aesthetic. The imagery explores a wide spectrum of visual storytelling, moving from high-angle flat lays and precisely lit studio compositions of glass fragrance bottles to intimate, sun-drenched moments that emphasize texture and scent. This duality allows the branding to feel simultaneously curated and accessible, anchored by a consistent use of natural light and soft, directional illumination that highlights the sculptural quality of the packaging. The web interface further translates this ethos into a digital space, employing an asymmetrical layout and a clean, high-contrast browser experience to reinforce the brand as a contemporary leader. By integrating cinematic lifestyle photography with sharp UI illustration, the project succeeds in creating a holistic brand presence that feels both professional and deeply personal, effectively translating the essence of Nonfiction into a refined and memorable commercial visual identity.

Commercial, Commercial

Soft Light, Soft Light