NOEL

Mar 2023

The brand identity for fashion label NOEL centres on a minimalist aesthetic that bridges editorial portraiture and functional packaging design. Featuring graphic design by Anna Gordeychuk and photography by Sasha Komandrovskaya, the project utilises a stark monochrome palette to establish a cohesive visual language. The identity leans into clean typography and geometric line work, incorporating elements like arched motifs and bold sans-serif text across both digital and physical touchpoints. Throughout the series, the execution emphasises tactile material qualities through natural light, vellum textures, and deliberate composition. The project spans mobile interface design, structured product photography, and curated editorial imagery to build a unified brand presence.

Clean, Minimalist, Commercial

White Seamless