Nobo
Chicken Noodle
Brand
ProjectChicken Noodle
Date
Jan 2025
Description
Nobo’s 'Chicken Noodle' campaign bridges live-action performance with high-energy graphic design to elevate the brand's packaged food positioning. The narrative centers on a domestic scene that rapidly expands into a series of dynamic mixed-media sequences. The production utilizes intense lighting and sharp visual effects to punctuate the product experience, transitioning between a realistic home setting and stylized, vibrant animations. Featuring contributions from Aniverse on the animation sequences, the work relies on saturated aesthetics and fluid transitions to maintain a fast-paced rhythm.
Style
Horizontal, Commercial, Saturated, Warm
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Golden Yellow
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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