Nina Ricci

Sep 2025

For the Nina Ricci Fall 2025 ad campaign, the legendary house leans into a cinematic narrative that masterfully balances high-fashion editorial rigor with dynamic, lived-in movement. Under the visionary direction of creative director Harris Reed, the collection finds its voice within the grand, neoclassical architecture of an elegant interior space, where polished marble staircases and ornate wood-paneled rooms serve as the backdrop for a collection defined by texture and architectural volume. The styling, curated by Carine Roitfeld, emphasizes this tactile storytelling, juxtaposing sheer fabrics, bold faux-fur collars, and intricate fringe detailing against the weight of heavy wools and lustrous satins. Across the series, the visual language oscillates between high-key studio strobe precision and the soft, organic qualities of natural light, capturing a sense of transition as models navigate these grand environments. The use of low-key chiaroscuro in select portraits heightens the focus on garment craftsmanship, while the fluid, windswept nature of the compositions channels an effortless, elevated lifestyle aesthetic. By anchoring the project in such refined, traditional settings, the campaign avoids the sterility often found in modern luxury fashion imagery, instead opting for a sophisticated, atmospheric portrait of movement that celebrates both the legacy of the house and the avant-garde spirit of the current collection.

Editorial, Editorial

Natural light, Natural light

Luxury Fashion Houses, Fashion, Fashion