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Nili Lotan

Nili Lotan SS25 men's collection
Date

Mar 2025

Description

Nili Lotan presents the SS25 men's collection through a series of candid, street-level editorial images. Set against the backdrop of historic Parisian architecture, the campaign captures a relaxed, urban aesthetic characterized by clean lines and documentary-style composition. The visuals rely on natural light and an analogue / film technique to highlight the collection's texture and silhouette. Photographer Simon Elmalem directed the campaign, with further fashion styling provided by Simon Elmalem. The series features model Valentin Caron, with hair styling by Cyril Laloue.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color
Jet Black
Background

Street

Context

Lookbook

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