Nili Lotan
Nili Lotan SS25 men's collection







Brand
Date
Mar 2025
Description
Nili Lotan presents the SS25 men's collection through a series of candid, street-level editorial images. Set against the backdrop of historic Parisian architecture, the campaign captures a relaxed, urban aesthetic characterized by clean lines and documentary-style composition. The visuals rely on natural light and an analogue / film technique to highlight the collection's texture and silhouette. Photographer Simon Elmalem directed the campaign, with further fashion styling provided by Simon Elmalem. The series features model Valentin Caron, with hair styling by Cyril Laloue.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Industries
Designer Fashion
Color
Jet Black
Background
Street
Context
Lookbook
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