Nili Lotan

Mar 2025

The Nili Lotan SS25 men's collection campaign features a series of editorial portraits captured on the streets of Paris. The imagery leans into a documentary-style aesthetic, utilizing natural light and an analogue film technique to highlight the collection's focus on everyday tailoring and relaxed utility wear. Photographer and stylist Simon Elmalem directed the campaign, capturing model Valentin Caron in a sequence of candid, high-contrast shots against classic urban architecture and cobblestone streets. With hair styling by Cyril Laloue, the project maintains a clean, gritty visual consistency across both monochrome and natural-toned compositions.

Editorial, Vertical, Clean

Analogue / film, Natural light

Designer Fashion

Street

Lookbook