Nike
Samantha Ortiz
Brand
ProjectSamantha Ortiz
Date
Apr 2026
Description
Nike spotlights athlete Samantha Ortiz in this documentary-style project, capturing the kinetic energy of a group training session. The piece follows Ortiz within an industrial gym setting, balancing intimate interview segments with active training sequences. Directed by William McVay, the production employs a monochrome palette and natural light to emphasize the movement and focus of the participants. The project leans into a cinematic, live-action aesthetic, focusing on the atmosphere of early morning physical conditioning.
Style
Documentary, Horizontal, Cinematic, Monochrome
Techniques
Natural light
Industries
Fitness
Background
Gym
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.