Nike: Now I Can
Brand
Date
Mar 2023
Description
Nike’s 'Now I Can' campaign spotlights the journey of female athletes, tracing the development of resilience from youth to professional play. The commercial, produced by Love Song, features a diverse range of disciplines including running, weightlifting, gymnastics, and dance, captured through a high-energy lens. Utilizing live-action technique and slow motion, the production leans into a clean, focused visual aesthetic. The work highlights athletic dedication across various training environments, emphasizing movement and consistency in sport.
Style
Horizontal, Commercial, Clean
Techniques
Slow motion
Industries
Color
Burnt Orange
Jet Black
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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