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Nike: Unlimited You

Brand
Nike
Date

Mar 2023

Description

Nike's 'Unlimited You' campaign video captures the momentum of athletic progression across a wide spectrum of disciplines, ranging from early childhood development to high-performance training. The film, created with agency partner Wieden+Kennedy Portland, highlights a diverse cast of athletes engaged in basketball, running, tennis, and golf sequences. Produced by PRETTYBIRD US, the project utilizes cinematic, live-action techniques to contrast individual milestones with broader athletic growth. The editorial work by Rock Paper Scissors and post-production by The Mill US integrate slow motion and natural lighting to maintain an energetic, polished visual rhythm throughout the multi-sport narrative.

Style

Horizontal, Action, Cinematic, Polished

Techniques

Slow motion

Industries
Sportswear
Color
Pure White
Jet Black
Navy
Context

Advertising Campaign, TVC / TV Commercial

Associated creatives

PRETTYBIRD US
PRETTYBIRD USProduction
The Mill US
The Mill USPost Production / VFX
Rock Paper Scissors
Rock Paper Scissors
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