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Nike: Ultrabreath

Brand
Date

May 2026

Description

Nike highlights the technical construction of its Ultrabreath sports bra in this product-focused commercial. The film leans into macro cinematography to showcase the performance-driven mesh fabric, emphasizing its stretch and moisture-wicking capabilities. Utilizing VFX, the sequence reconstructs the garment through a series of precision transitions against a minimal studio background. Post-production and visual effects for the project were led by 9iFX Studios.

Style

Vertical, Commercial, Clean

Techniques

VFX / visual effects

Industries
Color
Jet Black
Background

White Seamless

Context

Advertising Campaign, E-commerce / Product

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