Nike
Ultrabreath
Brand
ProjectUltrabreath
Date
May 2026
Description
Nike's Ultrabreath project is a technical product video showcasing the performance capabilities of high-performance sportswear. The piece centres on macro cinematography that highlights the texture, stretch, and moisture-wicking properties of the featured mesh fabric. Produced with a clean aesthetic, the video utilises a dynamic VFX sequence to transition from material detail to the finished sports bra design. Post-production and visual effects for the project were managed by 9iFX Studios.
Style
Vertical, Commercial, Clean
Techniques
VFX / visual effects
Industries
Sportswear
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign, E-commerce / Product
Associated creatives
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