Nike: The Real Thing

Aug 2021

Nike’s 'The Real Thing' presents a dynamic, fast-paced exploration of movement across basketball, tennis, and soccer, weaving together athletic performance with cultural expression. The campaign leans into a saturated, clean aesthetic, utilizing live-action technique to capture the intensity of indoor and outdoor sporting environments. Produced with agency support from Wieden+Kennedy New York, the film incorporates a rhythmic sequence of cuts that transition between high-energy competition and intimate moments of style. Post-production from Company 3, a52, and Whitehouse Post, paired with sound design by Joint, underscores the kinetic energy of the edit. The project utilizes slow motion to emphasize the physical dedication central to the featured disciplines.

Horizontal, Commercial, Saturated, Clean

Slow motion

Advertising Campaign, Brand Film / Corporate Video