Nike: Nike Women
Brand
Date
Feb 2023
Description
Nike delivers an energetic campaign titled Nike Women, focusing on the intersection of athleticism and movement. The production features a series of high-intensity fitness routines set within training environments, capturing the physical dedication inherent in the brand's sportswear line. Produced by WORK USA, the project utilizes live-action technique and natural light to emphasize strength and dynamic action. The visuals lean into a warm color palette, creating a textured aesthetic that highlights activewear in motion.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Pure White
Lime
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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