Nike: Mark Romanek - Nike Air Jordan XX2
Brand
Date
Apr 2023
Description
Directed by Mark Romanek, this campaign for Nike spotlights the Air Jordan XX2 through a high-stakes basketball match set within a moody gymnasium. The production leans into a cinematic aesthetic, utilizing low-key lighting and chiaroscuro techniques to heighten the tension on the court. Captured through live-action footage, the commercial focuses on the interactions between players and spectators. The visual narrative maintains a focus on atmosphere, framing the intensity of the competition through dramatic illumination and focused compositions.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Context
TVC / TV Commercial
Associated creatives
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