Nike
Joga Pra Sempre - Brazil Women's National Football Team
Brand
Date
Aug 2023
Description
Nike’s Joga Pra Sempre campaign for the Brazil Women’s National Football Team captures the intersection of sports culture and cinematic storytelling. Created by Wieden+Kennedy Sao Paulo and produced by DOMO, the commercial features team members navigating from hotel interiors to poolside settings with a football. The live-action technique uses energetic camera work and warm lighting to track the athletes through the environment. Through fluid sequences of passing and juggling, the film highlights athletic skill and group dynamics in an informal, vibrant setting.
Style
Horizontal, Commercial, Action, Warm
Industries
Sportswear
Color
Forest Green
Golden Yellow
Pure White
Background
Hallway
Context
TVC / TV Commercial
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