Nexus Logistics
Brand Identity








Brand
ProjectBrand Identity
Date
Dec 2023
Description
The brand identity for Nexus Logistics, developed by Halo Lab, establishes a modular visual system anchored by high-contrast typography and a distinct yellow-and-black palette. The project spans a range of commercial applications, from corporate collateral and employee ID systems to large-scale environmental graphics for transport vehicles and shipping containers. The system leans into minimalist graphic design principles, utilizing clean sans-serif typefaces like Sora and precise vector techniques. The identity incorporates 3D rendered elements, including metallic emblem studies and architectural mockups, to define the brand's modern presence across both digital and physical touchpoints.
Style
Horizontal, Commercial
Color
Golden Yellow
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