Nexus Logistics: Brand Identity
Brand
Date
Dec 2023
Description
Halo Lab delivers a comprehensive brand identity for Nexus Logistics, anchoring the corporate aesthetic in high-contrast visuals and clean sans-serif typography. The design system leverages a distinct yellow and black color palette, applied across diverse assets ranging from delivery fleet liveries to digital interfaces and physical collateral. The project emphasizes precision digital craftsmanship, utilizing vector path creation and 3D render techniques to define the brand's graphic mark. Across corporate stationery and environmental applications, the identity maintains a minimalist structure while integrating industrial textures and geometric motifs to reflect the logistics sector.
Style
Horizontal, Commercial
Color
Golden Yellow
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