Nest Fest: Brand Identity

Mar 2023

The Nest Fest brand identity, developed by Hugo Christian-Slane, establishes a distinct visual system for the festival through experimental graphic design and kinetic motion graphics. The identity leans into high-contrast color palettes, utilizing deep browns, electric blues, and vibrant oranges to create a cohesive aesthetic across digital and physical touchpoints. The visual framework incorporates bold, curved typography and distorted forms, appearing across varied mediums including outdoor LED signage, apparel collections, and event promotional materials. By utilizing textured backgrounds and screen print techniques, the branding balances raw energy with structured, modern design sensibilities.

Horizontal, Commercial, Graphic

Typography

Advertising Campaign