NerdWallet explores financial literacy through the 'Inflashion' campaign, featuring a central garment designed to represent the weight of debt. The project showcases an oversized green puffer jacket set against a minimal studio background, using physical scale to provide a visual metaphor for variable rate debt.
Produced by Deutsch, the content blends commercial fashion styling with live-action techniques. The creative direction centers on this singular prop to anchor the delivery of consumer advice regarding debt management.
