NCBA presents 'Beef at the Centre,' a commercial campaign centered on the rhythms of domestic life. The film observes a couple navigating a new home environment, capturing the shared interaction of preparing a meal within a kitchen setting.
Produced by Photoplay / Playtime, the project leans into a warm aesthetic, utilizing live-action technique and natural light to emphasize the residential atmosphere. The production focuses on everyday household moments, framed through a domestic lens.
