NCBA
Beef at the Centre
Brand
ProjectBeef at the Centre
Date
May 2026
Description
NCBA presents 'Beef at the Centre,' a commercial campaign centered on the rhythms of domestic life. The film observes a couple navigating a new home environment, capturing the shared interaction of preparing a meal within a kitchen setting. Produced by Photoplay / Playtime, the project leans into a warm aesthetic, utilizing live-action technique and natural light to emphasize the residential atmosphere. The production focuses on everyday household moments, framed through a domestic lens.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
CPG / Packaged Food
Background
Kitchen
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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