NCAA Final Four
This is Who We Are!
Brand
ProjectThis is Who We Are!
Date
Apr 2026
Description
The NCAA Final Four 'This is Who We Are!' campaign centers on a performance by Gary Clark Jr., captured with a cinematic focus on live-action technique. The production leans into dramatic stage lighting and wide-angle visual projections to frame the musical performance within an expansive, desert-inspired aesthetic. Music and sound production for the project were helmed by Heavy Duty Projects, ensuring that the audio landscape complements the high-energy slow motion guitar sequences. This project serves as a key media and entertainment activation for the tournament.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Music
Color
Jet Black
Silver (metallic)
Context
Music Video
Associated creatives
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