The NCAA Final Four presents 'This is Who We Are!', a media and entertainment project centered on a performance by Gary Clark Jr. The production features the artist on stage with an electric guitar, set against large-scale projections of desert landscapes and night skies.
Technically driven by dynamic stage lighting and dramatic camera angles, the piece utilizes slow motion and cinematic framing to capture the live-action performance. Music and sound production for the project were managed by Heavy Duty Projects.
