NCAA Final Four
This is Who We Are!
Brand
ProjectThis is Who We Are!
Date
Apr 2026
Description
The NCAA Final Four presents 'This is Who We Are!', a media and entertainment project centered on a performance by Gary Clark Jr. The production features the artist on stage with an electric guitar, set against large-scale projections of desert landscapes and night skies. Technically driven by dynamic stage lighting and dramatic camera angles, the piece utilizes slow motion and cinematic framing to capture the live-action performance. Music and sound production for the project were managed by Heavy Duty Projects.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Music
Color
Jet Black
Silver (metallic)
Context
Music Video
Associated creatives
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