NBA: The Tip-Off
Brand
Date
Oct 2024
Description
The NBA's campaign, The Tip-Off, captures the anticipation of a professional basketball game through a high-energy, live-action commercial. Centered on the kinetic energy of a tip-off sequence on a polished indoor court, the spot leans into dramatic lighting to highlight the athletes and the environment of a major sports broadcast. The production was brought to life by the agency Translation, with production services provided by Arts & Sciences and WORK USA. Post-production and visual effects were handled by Parliament and Rare Medium TV, while the project's sonic atmosphere was crafted by Barking Owl.
Style
Horizontal, Commercial, Action
Industries
Background
Sports Venue
Context
TVC / TV Commercial
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