NBA: The Gift of Game
Brand
Date
Feb 2024
Description
The NBA celebrates the holiday season with its campaign, The Gift of Game. This commercial centers on a domestic holiday setting, transforming a living room into a miniature basketball court as toys spring to life. The film leans into a cinematic aesthetic, utilizing warm golden hour tones to bridge the gap between festive tradition and the sport. Developed by the team at Translation, the production highlights the interplay between holiday atmosphere and athletic energy through live-action technique.
Style
Horizontal, Cinematic, Warm, Golden Hour
Industries
Event
Christmas
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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