NBA: Hand

Dec 2023

NBA brings the energy of the court to the forefront in this high-intensity campaign. The film captures the connection between professional basketball players and their fans, focusing on the spontaneous interactions that define the game-day experience. Produced by Arts & Sciences and created by Translation, the project leans into live-action framing to highlight the visceral atmosphere of the stadium. The production utilizes natural lighting and clean, cinematic aesthetics to emphasize the genuine sports emotion occurring at the edge of the arena stands. By shifting between close-up shots of players and wide-angle views of the crowd, the piece presents an unfiltered look at the spectator experience within the Sports & Gaming sector.

Horizontal, Cinematic, Clean

Sports Venue

Advertising Campaign, TVC / TV Commercial