Narai Hospitality Group

Jun 2025

Narai Hospitality Group introduces a refined brand identity, spanning a comprehensive visual system developed by the design studio Lucky Dip. The project encompasses a suite of motion graphics and static collateral, articulating a sophisticated corporate presence for a portfolio that includes entities such as Le Meridien and Marasca. Utilizing a palette of deep burgundy, dark green, and cream, the identity leans into a minimalist aesthetic defined by geometric typography and clean, structured layouts. Motion elements feature fluid transitions and abstract origami-inspired forms that evoke a sense of digital craft, while stationery and tactile assets integrate warm, directional lighting to ground the brand within the hospitality sector. The resulting output emphasizes restrained elegance across both digital and physical touchpoints.

Commercial, Minimalist

Motion Graphics, Typography

Hotels

Brand Film / Corporate Video