Naga introduces their 'Everything Money' campaign, a fintech commercial fronted by Mike Tyson. The spot leverages a lighthearted narrative performance, following Tyson through a series of modern luxury interior and exterior settings as he balances everyday activities with brand-focused interactions.
Directed with clean commercial framing, the production employs live-action technique to ground the humorous premise. Creative direction and agency oversight for the project were managed by 19th & Park, with production support provided by 1Park9 and AllDayEveryDay.
