Naga

Everything Money

Brand

Date

Feb 2025

Description

Naga’s Everything Money campaign features Mike Tyson in a series of comedic vignettes that lean into a lighthearted narrative. Directed with a clean commercial framing, the spot moves between stylized interior and exterior environments, documenting the talent as he navigates a luxury home setting. The project incorporates crisp live-action technique to bridge the connection between the brand's fintech services and the talent's persona. Production was handled by 1Park9 and AllDayEveryDay, with creative development led by 19th & Park.

Style

Humorous, Horizontal, Commercial, Clean

Industries

Fintech

Color

Jet Black

Camel

Background

Living Room

Context

TVC / TV Commercial