Mythical State Of: Brand Identity
Oct 2021
Mythical State Of introduces a multifaceted brand identity anchored in experimental typography and graphic design. Created by Sasyk Mihal, the visual system explores a distinct aesthetic through a high-contrast palette of black, white, and saturated orange and red, manifesting across print, digital interfaces, and architectural signage. The identity leans into a modular design language, pairing sharp, geometric vector forms with esoteric symbols and celestial motifs. The execution spans diverse physical and digital formats, from street-level hoarding installations and storefronts to 3D rendered book covers and UI-based web layouts. This work emphasizes precise alignment and minimalist structural principles to maintain consistency across various environmental and media contexts.
Commercial, Graphic, Clean, Horizontal
Typography
Advertising Campaign









