The MXGPU brand identity project is a comprehensive design initiative centered on tactile print collateral and physical music packaging. The work features a series of lyric booklets, custom vinyl sleeves, and promotional cards that emphasize a clean, minimalist aesthetic through high-contrast typography and intentional die-cut elements.
The project incorporates sophisticated print techniques, including screen printing and matte paper stock, to establish a distinct visual language. Photography by Ana Viotti highlights the physical form of the assets, utilizing natural light and studio compositions to focus on material textures. Graphic design for the series was led by The Royal Studio, with production and manufacturing managed by Grama Pressing.
