MXGPU

Nov 2025

The brand identity for MXGPU centers on a comprehensive suite of physical collateral and packaging within the Music, Media & Entertainment sector. Designed by The Royal Studio, the project utilizes clean editorial styling and minimalist typography to organize complex information, such as typeset song lyrics and track listings, into tactile print formats. The system is grounded in a restrained color palette, allowing the structural elements of die-cut booklets and translucent paper stock to provide depth and visual interest. Photographer Ana Viotti documents the collection through a series of product-focused, high-contrast compositions. The imagery highlights the physical textures of screen print and silkscreen techniques, emphasizing the relationship between the typography and the raw materials. Manufacturing was managed by Grama Pressing, resulting in a cohesive set of assets that includes bespoke vinyl sleeves, CDs, and promotional inserts.

Clean, Commercial

Music

White Seamless

Advertising Campaign