MTV / Paramount

Aug 2026

MTV and Paramount venture into a realm of evocative visual storytelling with Drinking Alone With The Moon, a cinematic music media project that defies traditional promotional constraints. By weaving together a series of atmospheric vignettes, the production creates a moody and experimental journey that shifts effortlessly from the grounded focus of a man practicing tai chi in a deep, wooded setting to the high-energy pulse of urban life. The visual narrative leans into a sophisticated interplay of texture and movement, utilizing high-contrast lighting to elevate the abstract forms created by dancers manipulating powder against dark, void-like backgrounds. As the film progresses, it captures a distinct cultural energy through vibrant purple neon glows and the silhouettes of performers posed beside custom motorcycles, effectively blurring the lines between raw performance art and polished creative direction. HOUND steered the production, expertly balancing naturalistic forest tones with the saturated, artificial palettes that define the project’s stylistic identity. Through the seamless fusion of live-action technique and integrated motion graphics, the piece functions as an artistic study of solitude and urban expression. It is a compelling testament to the power of non-linear storytelling, where every frame serves to heighten the visceral impact of the environment, establishing a hypnotic rhythm that remains grounded in human movement while reaching toward a surreal, stylized horizon.

Artistic, Cinematic

Live-action Technique, Motion Graphics

Music, Media & Entertainment