Motorvogue: June 23 TVC

Brand

Date

Jan 2025

Description

Motorvogue showcases its multi-brand showroom in this commercial television campaign, highlighting an extensive inventory featuring Fiat, Citroen, and Abarth. The production utilizes dynamic drone footage to provide an aerial perspective of the dealership exterior, transitioning to detailed, polished interior shots that focus on vehicle design elements like headlights and grills. Throughout the spot, AdSmart from Sky employs live-action technique to capture the customer experience, featuring a test drive sequence set within a compact city vehicle. The project maintains a clean aesthetic, leveraging quick cuts to bridge the gap between individual brand displays and the broader dealership environment.

Style

Vertical, Commercial, Clean

Techniques

Drone footage

Industries

Luxury Automotive

Background

Showroom

Context

TVC / TV Commercial