motors.co.uk
South West
Brand
ProjectSouth West
Date
Jan 2025
Description
Motors.co.uk presents 'South West,' a commercial campaign showcasing their platform through a series of cinematic live-action sequences. The film pivots between high-contrast indoor garage settings and expansive outdoor locations, including viaducts and residential streets. The project leans into a desaturated aesthetic with cool-toned color grading, emphasizing a polished cinematic framing style. AdSmart from Sky led the creative development for this automotive spot.
Style
Horizontal, Cinematic, Desaturated
Industries
Luxury Automotive
Color
Jet Black
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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