Motor Accident Commission
Mum
ProjectMum
Date
Jan 2025
Description
The Motor Accident Commission’s campaign, Mum, explores personal dynamics within a public awareness context. Through a live-action technique, the project captures a series of interactions between a young man and an older woman in a suburban outdoor setting. Produced by Jungle Studios, the commercial video emphasizes natural performance and clean visual framing to deliver its narrative. The production utilizes an overcast, daylight environment to maintain a grounded, observational tone throughout the scene.
Style
Horizontal, Commercial, Clean
Industries
Public Awareness
Color
Jet Black
Royal Blue
Background
Street
Context
TVC / TV Commercial
Associated creatives
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