Motor Accident Commission: Mum
Date
Jan 2025
Description
The Motor Accident Commission project titled 'Mum' is a commercial video for a public awareness campaign. Set in an open recreational area, the narrative unfolds through a series of interactions between a young man in sports apparel and an older woman seated within a parked truck, with onlookers positioned nearby. The production, handled by Jungle Studios, utilises a live-action technique to convey the scene. The visual approach favours a clean aesthetic, framed horizontally to capture the interplay between the subjects amidst the overcast, outdoor setting.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Royal Blue
Background
Street
Context
TVC / TV Commercial
Associated creatives
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