More Than Pet Insurance: Sausage Goes Social
Date
Jan 2025
Description
More Than Pet Insurance explores the bond between owners and their companions in the Sausage Goes Social campaign. The project centers on the dynamic between an Irish Terrier and its owner, capturing candid moments of play within a domestic setting. Produced by Havas Play UK, the spot utilizes a live-action technique to highlight the everyday interaction of pet ownership. The work leans into a warm aesthetic, captured with natural light to create a candid, approachable atmosphere for the insurance brand.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Background
Living Room
Context
Advertising Campaign
Associated creatives
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