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More Than Pet Insurance

Sausage Goes Social
Date

Jan 2025

Description

More Than Pet Insurance explores the relationship between owners and their animals in the Sausage Goes Social campaign. The project centers on the dynamic between a man and his Irish Terrier, captured through live-action footage within a domestic setting. Developed by Havas Play UK, the campaign utilizes a vertical format designed for social platforms. The visual execution relies on warm interior tones and natural light to frame the playful interactions between the pair throughout a home environment.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Background

Living Room

Context

Advertising Campaign

Associated creatives

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