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Mixwell: Please Don't Buy Mixwell

Date

Apr 2026

Description

Mixwell’s campaign, 'Please Don’t Buy Mixwell', centers on a candid live-action film captured in a rural landscape. Directed with a focus on natural light and a cinematic aesthetic, the project features two men in a pickup truck set against a mountain backdrop. The film leans into a warm visual tone, highlighting the brand’s positioning through a narrative approach. Creative direction was led by Visie Admin, with agency support provided by The Many.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light

Industries
Color
Burgundy
Navy
Background

Mountain

Context

Brand Film / Corporate Video

Associated creatives

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